Chartered PR Practitioner #getchartered

A week ago I attended one of CIPR’s Chartered Practitioner Assessment days in London. The Chartered Institute of Public Relations (CIPR) is Europe’s largest network of PR professionals and is the only Royal Chartered professional body for public relations practitioners in the UK and overseas.

The CIPR has always tried to set the “highest standards of professionalism and integrity within the profession”.

“Chartered Public Relations Practitioner status is our benchmark of professional excellence and integrity represents the highest standard of knowledge, expertise and ethical practice… It is not only a benchmark for those working at a senior level, but a ‘gold standard’ to which all PR practitioners should strive to reach.”




Why did I take part?

I guess one of the reasons to become a member of a Chartered body such as CIPR is to achieve Chartered status. For me it was much more than that. I was really REALLY nervous on the morning heading in to London. In fact I was pretty nervous every time I attempted to do some prep work. Why? Well it’s a personal journey for me. Getting Chart.PR accreditation is a formal way of validating my communication skills, knowledge and experience. It demonstrates that I continue to practice to the highest PR and Communication standards.

“Professionalism is a person’s willingness to pursue professional development opportunities that will continue to improve skills within the profession.” Ethics in Public Relations



What does CIPR say?

Under the CIPR’s Royal Charter, Chartered status gives you the same standing as experienced professionals in other industries. This benchmark of professional excellence and integrity represents the highest standard of knowledge, expertise and ethical practice.

As well as reflecting your breadth of experience and academic achievements, Chartered status demonstrates your commitment to life-long learning. It shows that you keep pace in a fast-moving profession, updating your knowledge and skills through CPD.

Benefits of attaining Chartered status:

  • Demonstrate to your peers that you have met the rigorous criteria set out for Chartered status.
  • Enjoy greater influence within your organisation and in the profession.
  • Gain a professional competitive edge and enhance your career prospects.
  • Reassure prospective employers and clients that you practice to the highest standards.
  • Chartered Public Relations Practitioners are entitled to use the designation Chart.PR and a supporting logo


Read more here:

The CIPR specifically looks for members to demonstrate the following qualities:

  • Ethical practice
  • Leadership
  • Strategy


TIP: During the group assessment, base your answers to each around the competences you are being assessed on.

Click here for details of how to apply.




I spent the weekend before the Monday “prepping”. My prep work consisted of reading ALL the case studies, questions and Chartership assessment criteria about three times. I then made a few reminder notes on the questions themselves. What I found most useful was taking the time to think about the case studies and questions and apply my own experience and case studies. Again, I did this against each of the criteria areas too.

TIP: I really took the time to think about my previous experience and case studies. What I’ve done, lessons learnt, measurement etc. The feedback I had complimented me on the amount of “real life” experiences and examples I provided throughout the day.



CPDThe additional piece of prep work you need to do is a two year CRD plan. My recommendation is, if you’re really committed to developing yourself (which I guess you are if you’re thinking about Chartership) then do challenge yourself. I used the chartership assessment criteria as a starter for ten to see which areas I needed more development. Then I took a look at my organisation’s corporate strategy as well as the Corporate Communication strategy to see where I might need to enhance my skills. Additionally I asked my boss to give some feedback and where he would like to see me focus.



The day               

We were split into two groups on the day; I was in a group of five. The day consists of three case study group sessions – ethical behaviour, leadership and strategy – as well as reviewing each other’s CPD two year plan.

Each of the three sessions lasts 1:15 hours. The assessor leads the group discussion, but you are expected as a group to have a conversation with one another as well as answer the question the assessor asks.

TIP: The assessors don’t just ask the questions sent in your prep pack, so make sure you fully understand the case study. Again, it’s a good idea for you to have examples of previous relevant experiences or projects related/ similar to the case study.

Don’t be afraid to go “against the grain”. Challenging your peers is something you should feel absolutely comfortable to do – just make sure you have the evidence to support your statement.

TIP: Think measurement. In both the Strategy and Leadership assessment we had to provide details on how we use measurement and how this affects our strategy and or leadership. I’d taken my monthly measurement pack I produce for our senior leadership team so referred back to that when relevant.



The Results

Well I passed 🙂

CIPR Chart logo

Read about it here:


CIPR Certificate


It’s pretty daunting waiting to receive your one to one feedback. Sadly not everyone on the day was successful. Those who didn’t pass will receive feedback and areas for improvement.

At the end of the day, we were then presented with our certificates by Paul Noble ahead of a drinks and nibbles reception.

Well done to all who participated on the day. It was an exhausting but truly REWARDING day. I met some wonderful people, challenged myself and have gone away with LOTS of new ideas that I’ve taken back to the workplace.


If you feel ready, I absolutely recommend going for it. what are you waiting for?



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