Writing award winning award entries

What are judges looking for in award entries? We’re focusing on this at the moment as we prepare our submissions for the CIPR PRide Awards. Here’s some guidance on how to enter PR and communication awards:


Why are you entering?
Before you begin, think about the why. Do you have a project, projects or people that are “award winning”?

Is the criteria relevant?
All awards, including CIPR Pride awards will have set criteria and set questions. Make sure you can answer all of the requirements.

Think about the award structure
For communication awards it’s likely to follow:

  • Objectives – how do these support a wider strategy. Make them specific, outcome focused and measurable
  • Innovation/ best practice – what did you do to meet these objectives that demonstrates best practice?
  • Costs – what did your project cost? Can you measure a return?
  • Measurement – what was the impact and outcome. Did you refine anything based on mid-point measurement?


Measurement is an absolutely critical part of the judging criteria and process. If you can’t provide this then rethink handing over your cash and entering the award.

Add additional evidence
Most award entries will be word count limited. They do allow/ encourage you to supply additional support material too. Make sure you do! This is your opportunity to show case why you are the best organisation/ person for this category. Add digital links when and where relevant too.

Check and check again
Check the entry date, the award criteria and of course your submission. Test the entry with someone else who doesn’t know about the project. Do they understand your award entry story. If not swap ambiguity for straight talking/ plain English.


Click here to take a look at Communication Awards in the UK.


Good luck!



About the PRide Awards

The leading regional PR awards are back for 2016! The CIPR PRide Awards recognise the outstanding work you’ve been delivering for your clients and employers across the UK.

Winning a PRide Award marks you out as an industry leader in your area, boosts team morale and demonstrates the value of PR to the wider business world.

  • 18:00, Tuesday 14 June 2016 – entry deadline
  • 18:00, Tuesday 21 June 2016late entry deadline
  • June/July 2016 judging
  • Monday 18 July 2016 shortlists announced
  • Monday 18 July 2016 PRide Award dinner tickets on sale
  • September – December 2016PRide Award dinners held around the UK.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s