Last night I attended a great session put together by CIPR East Anglia. The event focused on social media and how best to utilise it best for PR and reaching targeted audiences and stakeholders.
Here are my top takeaways from the session and guest speakers.
Think phone first. Apparently 80% of Facebook logins are on a mobile phone. Not surprisingly really when 76% (Deloitte 2015) of uk adults have smart phones.
Monday is the most popular day for people accessing Facebook. Think about the content you create for that day.
Keep an eye on what’s trending on Twitter and see how you can become a part of that conversation. Keep newsjacking relevant though. Check out innocent. They are brilliant at this.
Think quality over quantity. Don’t flood people’s timelines. Look at two posts max per day. Facebook is introducing a new algorithm which will see those brands who flood news feeds without much engagement on their posts featuring less on timelines. So make your content count.
Think about your audience. Don’t jump on the snapchat bandwagon when your target audience is retired people who like gardening. Think about who you want to reach with and engage with the look at audience demographics.
Facebook is still the most used social media channel. It has 30 million users in the uk alone and approx 1.5 billion users globally. There are more than 50 million business pages And more than 2.5 million comments are made on these every month (Forbes) That means you have to do more to get your brand noticed.
The future is video. Facebook is introducing its own live video feed and video platform – this will no doubt have an effect on periscope. Video play automatically in the red feed so think about short (10-15 seconds) with maximum visual impact that’s not necessarily reliant on sound. Take a look at national geographic. They do this brilliantly.
Think images. Twitter posts that are image of rich are more likely to receive better engagement. Canva is a great online graphic design platform that can help you quickly and easily amend images and create design layouts to compliment your social media posts.
If you’re interested in learning more about how to maximise social media in PR, then Do check out avocado social. Alison, founder and owner, provided much of the inspiration for the top tips above at last nights session. Check out avocado social media hub on Facebook too.