Communicating Change: 8-point plan INFOGRAPHIC
Communicating change and creating content that stimulates positive change is often at the heart of what we (communication professionals) do.
This post is about focusing on the outcome and how you ask people to change using a quick and easy 8-point plan.
WHAT – In plain English, communicate what the change looks like.
WHY – Why are we making this change?
WHO – who does this affect?
WHEN – when will the change take place?
HOW – how will the change happen? How will the employee/s be supported?
FUTURE FRAMING – tell the future story. Don’t focus on the past or current
AUDIENCE SEGMENTATION – identify the audiences affected and reach them first. Tailor your communication messages and channels used to reach different identified audiences
CHANGE CHAMPIONS – brief managers, leaders and other influencers with the tools and information that enables them to cascade messages and answer questions
For more change communications info, head over to Ten Tips… for communicating change.