Communicating change and creating content that stimulates positive change is often at the heart of what we (communication professionals) do. This post features an 8-point framework to help guide your change communications.
Know How Comms
We all know that segmenting your audience and stakeholders will mean better communication relevancy and outcome. Segmenting your most importance audience – internal audience (employees) – will mean you can better reach remote workers, tailor messages to different employee groups and create a more engaged workforce.Read more
Here are my ten tips to think about when you need to announce and manage corporate change: 1. Understand the change that you need to communicate First things first, you really need to understand what the change actually is. What does this look like and how does this affect people in the company. Have clear messages ready. Make sure theseRead more
This week I was fortunate enough to be part of the panel assessing the CIPR PRide Award Outstanding Young Communicator candidates. We asked each of the candidates the question: If you were a brand, what brand would you be?Read more
Guest blog post from Sonia Carter, Head of Digital and Social Media Marketing, Europe at Mondelez Intl. Sonia shares her thoughts and views on Facebook’s latest news feed change.Read more
Last night I attended a great session put together by CIPR East Anglia. The event focused on social media and how best to utilise it for PR and reaching targeted audiences and stakeholders.Read more