• Communicating Change: 8-point plan INFOGRAPHIC

    Communicating change and creating content that stimulates positive change is often at the heart of what we (communication professionals) do. This post features an 8-point framework to help guide your change communications.

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  • Audience segmentation

    Segmenting your Internal Audience

    We all know that segmenting your audience and stakeholders will mean better communication relevancy and outcome. Segmenting your most importance audience – internal audience (employees) – will mean you can better reach remote workers, tailor messages to different employee groups and create a more engaged workforce.

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  • Ten tips…for communicating change

    Here are my ten tips to think about when you need to announce and manage corporate change:   1. Understand the change that you need to communicate First things first,

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  • Ten tips… to setting up a CEO blog

    Eight out of 10 people say they’re likely to trust an organisation whose CEO and team use social media. Total no brainer to look at setting this channel up.

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  • If you were a brand, what brand would you be?

    This week I was fortunate enough to be part of the panel assessing the CIPR PRide Award Outstanding Young Communicator candidates. We asked each of the candidates the question: If you were a brand, what brand would you be?

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  • Guest post: Publishers should welcome these changes to Facebook Newsfeed!

    Guest blog post from Sonia Carter, Head of Digital and Social Media Marketing, Europe at Mondelez Intl. Sonia shares her thoughts and views on Facebook’s latest news feed change.

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  • Getting social

    Last night I attended a great session put together by CIPR East Anglia. The event focused on social media and how best to utilise it for PR and reaching targeted audiences and stakeholders.

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  • What do you need to STOP or DO MORE OF?

    Last week I participated in a group exercise where between us we had to name five things our CEO should STOP doing and five things he should do MORE OF in order to help culture change.

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  • Writing award winning award entries

    What are judges looking for in award entries? We’re focusing on this at the moment as we prepare our submissions for the CIPR Pride Awards.

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  • Chartered PR Practitioner #getchartered

    A week ago I attended one of CIPR’s Chartered Practitioner Assessment days in London. The Chartered Institute of Public Relations (CIPR) is Europe’s largest network of PR professionals and is the only Royal Chartered professional body for public relations practitioners in the UK and overseas.

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